It’s Almost Time for The Big Read Dallas

I’ve told you about it before, but just a quick refresher: The Big Read Dallas is a citywide reading initiative. We’re asking the entire city to read Fahrenheit 451 in April and join us at various events throughout the month. We’ve tasked ninth- and tenth-grade DISD students to lead the charge, so we’re giving every single one of them a free special edition copy (that’s more than 21,000 books).

Next week, we’ll be distributing the books to the 29 high schools that have agreed to either host an assembly, a pep rally, or let us join their English classes. We’ve got an app on the way, DART buses with our posters are starting to run, and, soon, you’ll be seeing the wonderful PSAs that were produced by Reel FX. The above PSA is what we’re showing to students. It’s a little long to run on TV, so I thought we’d show it to you here. The man who put these together, Greg Sunmark, just moved here from Chicago. He’s our new best friend. Not only did he produce the PSAs, but he also did the voiceovers, wrote the music, and then performed the music. I think he’s a good addition to our city.

So, take a look at the PSA, then pick up a copy of Fahrenheit 451. We’re all reading it next month. You should join us.


  • t b

    That’s a really nice PSA. Especially the chorus of “Read with us!” at the end. (And who knew that’s Dallas’ finest magazine writer is actually Grizzly Adams?”)

  • McClain Watson

    I look forward to delivering books to Dallas north high school next week!

  • Michael J. Mooney

    OK, I’ll say it. Dirk could probably use a haircut.

  • DDD

    This is an awesome project. More awesome is actually seeing Michael Mooney. A present day Flower Child. Always enjoyed his writing. I will enjoy it a bit more now.

  • joeptone

    We should have read Rapunzel.

  • joeptone

    Stay tuned for next month’s follow-up event, The Big Shave.

  • joeptone

    I would like to Big Read a Mike Mooney-penned physical description of Mike Mooney, although I’m not sure there’s enough ink in the Internet.

  • joeptone

    No, seriously, what would have happened had Mooney WON the bet? Something with Tim’s mustache, I assume?

  • joeptone

    OK I think that’s all.

  • Tim Rogers

    I like the comment carpet bombing. Solid technique, sir.

  • Michael J. Mooney

    I’ll confess. I don’t completely understand your polite, Midwestern sense of humor.

  • Bill Marvel

    Bearded hippie freak!