EXCLUSIVE: What the Other American Airlines Logo Finalist Looked Like

We’ve all seen the new American Airlines scheme. Many were underwhelmed, some were overwhelmed, others were just whelmed. We here at D Magazine have some connections in the biz, though, and were able to snag a copy of what the other finalist was in the logo competition. It’s incredible, and we’re not entirely sure why American didn’t pick it:

I think it appeals to a much younger demographic, and frankly was the better, more American choice.


  • mynameisbill

    I’m shooting my AR-15 with a thousand round magazine of plutonium tipped, eternity penetrating(that means, no-thing can stop them) bullets off into the air, while patriotically humming Lee Greenwood’s ‘Proud to be an American’, as I view this masterpiece! Booooyaaa!

  • John C

    how incredibly dumb

  • Shane Clevenger

    I expect more professionalism from D-Mag.

  • BradfordPearson

    I’m sorry that I don’t have the kind of design experience you have, Shane. But you must’ve learned that while working on projects for American Airlines.