On Monday, Zac posted a transcript of Lance Armstrong’s interview with Oprah. At least one person shared it on Facebook because she thought it was the real deal. You, though, were savvy enough to realize it was a joke. Today, BuzzFeed posted the same joke (a pale version of it).
Zac Crain invented the bogus transcript. D Magazine trademarked the concept in 1985. BuzzFeed is now in violation of that trademark. By end of business today, I expect a retraction and a full apology.