Morning News Promises More Reporters, More Reporting. What?

I started seeing these Morning News-emblazoned buses around town a few weeks ago. As the photo suggests, they dig deeper.

I’m more interested in the next line, though:

MORE reporters, MORE reporting

Than the rest of the city? Yes, obviously. Than the newspaper had a year ago, or five years ago, or eight years ago? No. It’s disingenuous at best, and deceptive at worst.


  • mdunlap1

    I don’t think it is. “WE DIG DEEPER” is clearly comparing the DMN to other local newsgathering outfits, so why would we assume that the rest of the ad is comparing it to the mid-oughts DMN?

    Of course, they _could_ have more reporters if they didn’t spend all their money on bloodhounds and executive bonuses.

  • Everlasting Phelps

    When did they start reporting?

  • rossegarner

    They are comparing themselves to the Dallas Times Herald.

  • bertronium

    Missing: photo credit.