Dallas-Connected Xerox Corporation Probably Still Needs Your Help

An amused, law school-attending, non-local FrontBurnervian passed this along, noting that a copy of this desperate plea is affixed to the copier at her school, but that it’s been around since at least 2010 when this particular ad ran in the ABA Journal.

The Florida-based law blog PrawfsBlawg has a few things to say about these sort of “educational” advertisements, but here’s my favorite:

Honestly, speaking, it’s unbelievable. What a bunch of weasels. I’m going to go downstairs and xerox something on the Canon photocopier right now just to do it.

Updated: Xerox is still in fact still based in Connecticut (thanks, Matt), but has Dallas offices thanks to the company’s acquisition of ACS. This still works as a funny. Sort of.


  • gimmethewooby

    May be more dangerous to play Frisbee on a JetSki.

  • Matt Harvey

    Since when is Xerox “Dallas-based”? Their HQ is in Connecticut (originally in Rochester).

  • beermoneyneeded

    or to Crayon on a Kleenex.

    Seriously though, what is the consumer supposed to do after see this? What is the call to action? Just stop what you are doing….

  • Avid Reader

    Did they move their corp hdqts when they acquired ACS here in Dallas?

  • Liz Johnstone

    Matt, you’re right–main corporate HQ still in CT, but Dallas office thanks to ACS.

  • mynameisbill

    Just get it trademarked that “Dallas is connected to Xerox”, and that way when someone uses it as an adjective(which should be the only way to use it….refer to above ad) they’ll be right. Yay me!

  • cutesy lady blogger

    Was it worth the cutesy update to reveal you have no one on staff who could be legitimately considered a business reporter?

  • BradfordPearson

    Do Glenn Hunter and Christine Perez – two of the best business reporters/editors in the city – not count?

  • Matt

    This is a serious threat to brand identity.. just look how the same problem destroyed Google.

  • Bill Marvel

    Brands are always doing this stuff. Pay no attention (unless you’re selling something that appropriates a brand name — then you’re in trouble). It’s a harmless diversion and it keeps a lot of lawyers employed who otherwise would be making mischief.