Ever since it opened in the mid-1980s, Uptown’s swanky Rosewood Crescent Hotel has used Dallas-based Jack Boles Services for its valet parking needs. But starting next month, the venerable Boles company will be booted from its contract parking vehicles for the Crescent hotel as well as for the spa, club and Crescent office tower in favor of Dallas’ Parking Company of America.
Adrian Norbury, the Crescent hotel’s marketing director, says the move was a “straight business” decision. “Technology advances, and our needs advance and change,” Norbury says. “We believe the new company has the ability to [better] meet our needs.” That hasn’t stopped the grumbling, though, by longtime fans of Boles, who call the move insensitive and a cost-cutting ploy. PCA couldn’t be reached.
The Boles company also has the plum valet contract at the Rosewood Mansion on Turtle Creek, which, like the Rosewood Crescent, was acquired last year by the Cheng family of Hong Kong. The family’s New World Hospitality acquired Dallas’ Rosewood Hotels & Resorts, which manages the Crescent and the Mansion, around the same time. Norbury says the valet change at the Crescent was driven by the hotel itself, not by the new Rosewood ownership group.