Jerry Jones Jokes About Why He Bought the ‘Boys

The Dallas Cowboys and The Salvation Army have been linked at least since the 1990s, when the ‘Boys’ nationally televised, Thanksgiving Day half-time show was expanded to kick off the Army’s annual Red Kettle campaign. But during a breakfast speech in Dallas today, Jerry Jones (pictured) put the connection between the two outfits in a whole new light.

The Salvation Army has a pristine, significant brand, the Cowboys owner told a gathering of the Army’s national advisory-board members and local business leaders at the Hilton Anatole. And, he went on, “I’m into brands. I never thought I’d be into brands.” When he bought the Cowboys, Jones said, “I wanted to coach football. That’s why I got here.” Then he added: “I’m joking. That’s an inside joke here in Dallas. They tear me up on this.”