The March issue of PaperCity isn’t online yet, so I can’t point you to the full Q&A therein with the DMA’s new director, Max Anderson. But here are some choice excerpts:
Q: Where do you purchase your suits?
A: When next I do, Neiman Marcus, of course.Q: Favorite vacation spot?
A: The Bay of Naples, ideally from a cutter-rigged sloop.Q: What would surprise most people about you?
A: How much I love splitting a face cord of firewood.
I call B.S. on this thing. I’ve met Anderson. I can’t say I peered into his soul and took the full measure of the man, but I did get the impression that he has a sense of humor. I’m guessing these questions were submitted to him in writing (because that’s the way Jill Bernstein, the DMA’s chief PR gatekeeper, prefers to operate). And I’m guessing that Anderson took his time to come up with answers that amused him. Well-played, sir. Well-played.