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Words With Friends Helps Launch New Ford

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Our friends over at Words With Friends are helping Ford get the word out about their new ride. From Mashable:

On Nov. 15, from 11pm to midnight EST, fans in the U.S. can collectively play Words With Friends against celebrity Jenny McCarthy, who will be at an event in Los Angeles. While they do, a full reveal photo of the new 2013 Ford Escape will be exposed on giant screens. The new Escape will debut at the Los Angeles Auto Show tomorrow.

Crystal Worthem, manager of brand content and alliances for Ford, said players can submit word suggestions through a live-stream chat. The game will also be live-streamed at www.Facebook.com/fordescape and livestream.com/ford so fans at home can play along, too.

“We’re calling it ‘Jenny McCarthy versus the world,’” Worthem said.