Will John Tesar Drive Newsstand Sales?

This month we’re doing something a little different at D Magazine. Normally as soon as a new issue hits newsstands, we put (nearly) all of the content online for free. That’s not the way a lot of monthly magazines operate. Your New Yorkers, your GQs, your Texas Monthlys — they don’t just give it away. They put up the beginnings of stories and kindly request that you buy a copy of the magazine if you’d like to read the rest of the story. That’s what we’re doing this month with our cover story about John Tesar, “The Most Hated Chef in Dallas.” There’s only one F-bomb in the lead to that story. If you want to read the rest of em, you’ll have to stop by a Tom Thumb or a Wal-Mart this weekend, and plunk down your $4.99. OR, you can buy a copy on Monday at Tesar’s Commissary and get some free tacos and beer thrown into the deal. He’s throwing a “Haters Party” to celebrate the publication of our profile.

UPDATE (11:58): You can’t buy a copy of the magazine at the Haters Party. You’ll have to bring one with you.

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