We had a discussion the other day about whether or not Jason Roberts ever sleeps. He’s in a band, he started Bike Friendly Oak Cliff, he is bringing the streetcar to Oak Cliff, he’s helped start a restaurant, he gives talks, he has kids and a wife, and until this year, he had a full-time job. One of his latest and greatest initiatives is the Better Block Project. Up until now, Roberts and his crew have been transforming a couple blocks. But this weekend, they’re doing something on a much grander scale. It’s called the 72 Hour Challenge. We’re a little more than 11 hours into those 72 hours.
The idea behind the challenge is to give Dallas a grand boulevard. The boulevard will stretch from Pavillion to North Hawkins along Ross. There will be food trucks, bands, bike lanes, a Las Ramblas market, bus stops, and pop-up retail. It’s from 11-4 this Sunday. And there are a lot of organizations pulling together to transform this street in just a few hours. We have been lucky enough to be paired with La Terra Studio, MasonBaronet, and Dallas Engaged Professionals. We’ll be at Routh and Ross. Come on Sunday to see what a better bus stop and pop-up retail area can look like. We have plans for shade and water guns to help keep you cool. For a sneak peek of what we’re working on, jump (and then click on the images to enlarge them). And if you happen to have an umbrella or plants we could maybe borrow for a few hours on Sunday, let me know.