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Marketing Ploy of the Day: Get a Vasectomy, Enter to Win a Signed Dallas Mavericks Ball

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Look, the following just-received press release is utterly shameless in its attempt to garner some free advertising for a Dallas urologist. But it’s so awesomely bad that it works.

The finals may be over, but fans can still win big! Dallas urologist, Dr. Mitch Moskowitz, is “Nuts about the Mavs” and is offering a team basketball signed by the Dallas Mavericks 2011 NBA Finals Champions to one fortunate patient that utilizes his Sport SnipSM services.
The Sport SnipSM campaign has spread like a wildfire, garnering plenty of attention. Even Mavericks owner, Mark Cuban, is “Nuts about the Mavs” and publicized this deal on Twitter to his nearly 500,000 followers.

No strings attached here, literally. Consider this special offer an opportunity to “trade in your balls.”


Devoted fans can only be entered in the drawing to win the autographed basketball upon scheduling an appointment with Dr. Mitch, member of the Dallas Urology Associates … This offer is available for the next 30 days, ending on July 16, 2011.

Dr. Mitch is a 15-year professional with over 1,000 vasectomies under his belt.  Dr. Mitch recently initiated the “Sport SnipSM -The Vasectomy for Sports Nuts” campaign targeting men who have reservations about scheduling a no-scalpel vasectomy.  Dr. Mitch craftily encourages patients to schedule the procedure when major sporting events are on TV so patients can spend their recovery period watching lots of sports, but under “doctor’s orders.”
“Dirk winning the series with the flu is more painstaking than having this procedure,” Dr. Mitch said. “The vasectomy is less than half an hour, including anesthetic, is virtually painless, and has a quick two-day recovery period.  Although the Finals are over, a signed basketball by the 2011 NBA Champs might make the recuperating process a little easier.”

Additionally, any patient who schedules a procedure during this special 30-day offer will receive Dr. Mitch’s “Sport Snip Recovery Package” which includes wings, sports snacks, beverages and of course a bag of frozen peas for comfort.

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