On Friday, famed English soccer ball-bender David Beckham was a guest at the Royal Wedding at Westminster Abbey in London. From there he spent his Sunday in our own beautiful Frisco, Texas, where his LA Galaxy Â lost to FC Dallas.
Those Who Care About American SoccerÂ take Beckham to task for placing a higher priority on William and Kate than on his MLS teammates. Still, it appears that many fans showed up in a monsoon last night at Pizza Hut Park specifically to see Beckham:
The average crowd at FC Dallas games this year is just over 16,000. For this game featuring David Beckham, OBE, over 21,000 fans showed up. Oh yes, the guy can play like a drain, but the fans still want to see him. Then I probably need to pose as a financial expert to assess the marketing advantages that the mere mention of the guy’s name has brought MLS. And all the media attention.Â
So here’s my marketing contribution: Allow me to suggest that a unique opportunity has been missed. DB could have generated the greatest-ever publicity coup for MLS if he’d leapt to his feet in Westminster Abbey and pulled off his tux to reveal a Galaxy shirt. I can’t imagine that the Archbishop of Canterbury would have yellow-carded him, and, after all, royal weddings don’t come around too often, do they?