Brian Alexander, writing for Outside, is careful not to call Trey White‘s cancer-fighting Evolv water a pyramid scheme. Instead, he says Evolv’s “complicated fiscal geometry” looks like a ziggurat. Here’s a taste of the story:
… [White’s] core team includes a guy associated with a fringe cancer clinic, another who was found to be a swindler, and MLM vets who’ve sold iffy products in the past. More recently, in mid-February, White agreed to merge EvolvHealth with another MLM, called Xowii, which was formed by James Christiansen, a onetime fixture with the MonaVie MLM. In addition, Evolv’s new president, Josh Higginbotham, is a former Xowii executive who once worked for an MLM called cPrime, which sells a bracelet that “acts as a bioÂ-antenna, altering the way your body interacts with its electromagnetic environment, which may help to balance and optimize biological responses.”
