DMN Copy Team Pulls Off Rare Trifecta

As you can see (probably) from this photo of today's business section, for this story about the sneakers-with-wheels company Heelys, they managed to squeeze a pun into the cutline for the photo, the headline, AND the subhead. That is impressive. And if you think I'm being snarky, you really don't have a clue what I do all day.
As you can see (probably) from this photo of today's business section, for this story about the sneakers-with-wheels company Heelys, they managed to squeeze a pun into the cutline for the photo, the headline, AND the subhead. That is impressive. And if you think I'm being snarky, you really don't have a clue what I do all day.
photography by Jason Acton

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