Local Journalist Plays Right Into the Hands of Clever 7-Eleven Marketers

By now you’ve surely heard about the whole Obama Slurpee thing, right? Well, those crafty folks over at 7-Eleven are taking advantage of the free publicity and turning it into even more publicity. Today at 2, five Slurpee Trucks will pull out of One Arts Plaza for a cross-country drive to D.C. Along the way, they’ll be dispensing free Slurpees to the people, including a special Purple For The People flavor that will only be available during this stunt — which, I’m sure, media outlets across the country will promote as the Slurpee Trucks roll through various towns. Kudos to you, 7-Eleven. You win. (Full release after the jump.)

7-Eleven® Slurpee® Trucks Take To The Road to Capitol Hill And Bring Slurpee Summit to the People

Following President Obama’s Slurpee Shout-Out, Free Cups of the Iconic Drink

Will be Distributed Along the Way from Dallas to D.C.

DALLAS (Nov. 4, 2010) — Early yesterday, President Barack Obama jokingly told a Bloomberg reporter he might serve America’s favorite drink, the Slurpee®, during an upcoming meeting with the incoming House Speaker, Ohio Rep. John Boehner and referred to it as “a very delicious drink.”

“We are not surprised by President Obama’s comments about Slurpee, which is non-partisan and has been bringing people together for more than 40 years,” said Joe DePinto,

7-Eleven, Inc.’s president and CEO. “We have made an offer to the White House to install Slurpee machines and to host a Slurpee Summit.”

In addition to offering to host a Slurpee Summit, the Slurpee trucks will leave Dallas Friday for Washington, D.C., and share the “delicious drink” with the American people along the way.

To further commemorate President Obama’s momentous mention, 7-Eleven also is offering to install Slurpee machines at the White House and in Rep. Boehner’s office on Capitol Hill.

7-Eleven is bringing Slurpee to the people by embarking on this tour making stops at capital cities along the way. Though mixing and matching flavors is a standard practice of our loyal Slurpee fans, people on the Slurpee truck route can also join in on the mixing gig. They can show their patriotic colors by trying or mixing a red, white or blue Slurpee drinks or show their unity by choosing our new flavor, “Purple for the People.” Slurpee fans know that when you bring different flavors together the result is always better.

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