ESPN Taps Cowtown for Super Bowl XLV Coverage

ESPN’s going to use Fort Worth’s Sundance Square–not Dallas or Arlington–as the production headquarters for broadcasting its Super Bowl XLV coverage, the Star-Telegram reports. That will mean more than 80 hours of national and international exposure for Cowtown–not Dallas or Arlington. Probably makes sense, since Sundance Square is picturesque, with all that Western imagery. Still, downtown Dallas–which is hosting the big game’s “media center”–can’t be too crazy about the decision.

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