Phoenix Outfit Eyeing Super Bowl Bucks

You may have seen the come-on around town: “Rent Your Home for the Super Bowl. Up to $10,000 per day. Call 1-877-ONE-LODGE.” When I did that, a very nice man named Frank White, regional director of Major Event Rentals in Phoenix, said MER is a 3-year-old outfit that will help “maximize your revenues” next February. The company put out 100 signs and 1,000 fliers in DFW starting last week, he said, and “a couple of people are in the process of signing up.”

Major Event rents out homes for lots of big affairs like the Indianapolis 500 and NASCAR races, White said. But you wonder if the company isn’t just a little optimistic, maybe, on its pricing. After taking a virtual tour of this 4-bedroom place called a “perfect Indy getaway,” I’d be surprised if they could get $1,750 a week for it, much less $17,500. (Then again, it does include maid service and a personal chef.) Candy, what say you?

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