Blake Mycoskie Designs Custom TOMS Shoe for Hockaday Girls

You know of Blake Mycoskie, right? He’s the Chief Shoe Giver of TOMS, the footwear company that gives a pair to a child in need for every pair you buy. You’ve seen him on those AT&T commercials where he goes around looking ruggedly unshaven, clubbing baby seals. I’m kidding! He doesn’t club baby seals! Of course not! He gives shoes to poor kids who don’t have them. And then he smokes a lot of weed and plays the guitar. But by then, of course, the cameras have stopped rolling.

Anyway, where was I? Yes. After a visit to Hockaday in 2008, Mycoskie said to himself, “Dude, I would much rather have gone to high school here than to James Martin High School in Arlington. And you know what? Just because a lot of these girls aren’t poor doesn’t mean they don’t need quality footwear. I’m going to design them a special shoe, just for Hockaday uniforms.” And that’s exactly what he did.

Ursuline? Are you just so jealous that you could scream?


  • amanda

    The Hockadaisies are super psyched about this!

  • A green canvas saddle shoe? Really? They should be made out of old uniform skirts. God knows my old Ursuline skirt is made out of some space age indestructible material that would make a much better shoe than it did as a skirt.

  • Wm. B. Travis

    High school girls. I get older, they stay “the same age.”

    -Dazed and Confused.

  • psssh

    Well you pay $60 for a pair glorified espadrilles. So really, aren’t WE giving away a free pair of shoes to poor people? The shoppers who so lovingly spend $60 on canvas shoes. That commercial bugs me because of that. He bugs me because of that. Give credit to the shoppers. We’re the ones taking the hit.

  • mike

    Seems like a cool idea, so I went to their website. They need to call their webmaster, the link to “Mens-Classic” shoes just links to pictures of worn out bedroom slippers. How embarrassing.

  • JS

    This company has some of the ugliest shoes I have ever seen. Who would actually buy this [email protected]?

  • Brandy

    In a word: No.

  • Blog Reader
  • amanda

    They are THE THING with teenage girls right now. Go. Figure.

  • Kate

    Hey, what is with all the harsh comments? This is an awesome idea. For “psssh,” normal saddle shoes are just as expensive and a heck of a lot more uncomfortable and UGLY. If you are going to be paying money for required shoes anyways, they might as well promote a good cause and set an example of charity to students. I hope my school will be next!

  • AS

    Though this negative article is crafted with some wit, it fails to examine the true reason that Hockaday is adding TOMS shoes next year to the uniform. It really is a great opportunity and an excellent way to help other kids on the world scale. 40% of the people in the world do not have shoes, and if girls at Hockaday can help TOMS lower that number, then I think that is great. Many times if children don’t have shoes, they can’t go to school, so its appropriate and fitting that a school shoe woud provide so many kids with the opportunity for an education. Hockaday is taking the first step, and hopefully many other schools will follow. If the girls have to wear a saddle shoe anyway, which are expensive and uncomfortable, why not help other people in need? It is a win-win situation, and I hope that other people can take a step back and see outside themselves. If you think that TOMS arent attractive, maybe you should reconsider how many kids are helped by people purchasing the shoes. Their motto is one for one, and I am proud of Hockaday for joining up with TOMS and becoming part of the movement!

  • Kyle

    The negative comments are what bother me about the narrow-minded idiots of the world. Instead of exploiting child labor and inhumane conditions for workers – like your Nikes, Pumas, Adidas or Reeboks of the world – the company has a social service bent to its business. Thankfully, more companies are examining their true costs of doing business and re-evaluating the way that they conduct themselves and achieve their goals. Business isn’t all about bottom-line, profit at all costs. Kudos to the companies of the world who are gearing themselves to do business with integrity and consider the social costs associated with them conducting business.