7-Eleven’s Game Day Beer: A Taste Test

photoBy now surely you’ve heard that 7-Eleven is coming out with its own brand of beer called Game Day. It’s true. It’ll cost somewhere around $8 for a 12-pack, depending. It’s not yet available in local stores (as far as I know), so I asked the kind folks at 7-Eleven to send me some. They complied with my request. The beer arrived today. I made it cold, and then I made my co-workers drink it. Laura went for the Game Day Light. Zac and I popped a Game Day Ice, which, according to the can, is “always traditionally brewed with only the freshest ingredients.” Here’s the conversation that ensued after our first sips.

ZAC: “It kinda tastes like Keystone.” [Ed: the folks at the San Fran Chronicle agree.]

TIM: “If it was hot and I was at the lake and someone was handing me Game Days, I’d drink as many as they handed to me.”

LAURA: “If it was cold and it was winter, I’d still drink as many of these as you’d hand to me. But would I pay for it? I don’t know. It makes you burp a lot.”

ZAC: “It reminds me of high school, where you got what you got. ‘Here’s 10 bucks. Get me whatever beer you can.'”

Laura’s point about the belching is salient. I agree. It’s strange. This beer makes you belch big-time. But is that stopping me from drinking it? No, it’s not. And Zac pretty much nailed it. Game Day = Keystone + gassy mouth.

Update: Laura just finished her Game Day Light and said, “I don’t think I like it anymore.” Then she got up from her desk — either to go belch in the ladies room or to get another Game Day Light from the fridge. I’m not sure which.

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