I like the D Spot campaign. Of course, even as I approach my 40th birthday, my sense of humor remains at about a sixth-grade level. So take my opinion in that context. What I don’t dig about the D Spot campaign is its execution on storefronts downtown. The whole point of the D Spot is showing people that there are cool places to hang out downtown. Me, today, I found my D Spot at City Tavern. Solid grilled cheese sandwich. And I like a place where people order shots before noon. But on the walk back to the office, I saw these two vacant storefronts plastered with D Spot insignia. Is it just me? Isn’t it a bit ironic that you’re trumpeting the hipness of downtown on abandoned businesses? (And, yes, I understand that a business like, say, City Tavern — an open business — is not going to want D Spot insignia plastered all over it. But still. You get where I’m coming from, no?)
