“One More Thing,” The Contrarian View

Rarely have so many hands been wrung over a promotional video for a city. With its goofy dancing by everyone from Dean Fearing to Marty B. and appearances by the likes of Pat Green and Vanilla Ice, the “One More Thing” piece shown to meeting planners in town this week for their annual convention admittedly was pretty corny. But it was also sort of fun and, folks, we’re not talking cancer research here.

According to Phillip Jones, head of the Dallas Convention & Visitors Bureau, the “industrial video” was produced by the Freeman Co. (its Donald Freeman Jr. is the current DCVB chair), and was targeted strictly toward members of the meetings profession. “We’re known as a business destination, but who wants to come to a boring business town?” Jones says. “The video shows we’re fun, that we can make fun of ourselves. It shows the city has a sense of humor.”

Jones added that at least a dozen attendees had told him the goofy-dancing video was “the best” they’d seen. So we buttonholed one, Danielle L. Urbina, meetings manager for the American Society of Plastic Surgeons in Arlington Heights, Ill., and asked her opinion. “I thought it was great, very creative,” Urbina said. “It’s great when you can get people to step outside their comfort zone and do something.”


  • Yeah, Vanilla Ice seemed way outside his comfort zone.

  • Just watched the video. Suggestion to the producers: Spell the names of the dancers correctly. It’s Steve Kemble, not Kembel.

  • Daniel

    Watching the video definitely put me outside my comfort zone. But hey, isn’t it art’s duty to provoke?

    My amended judgment of the video is right in line with that of at least a dozen attendees: This is the best video I’ve ever seen. Besides that one don’t turn around oh-ho der kommisar’s in town, that is.

  • Well that’s all good to know. And One More Thing… good to learn it was done internally and not put out for bid or anything like that. Can’t have that happening in Dallas now can we?

  • Stan

    I have heard that truthfully one of the biggest convention draws Dallas has is our Gentlemen’s Clubs….the best in the country. Why don’t they have some of the talent there on the video?

  • Yossarian

    “According to Phillip Jones, head of the Dallas Convention & Visitors Bureau, the ‘industrial video’ was produced by..”

    No further explanation needed, it’s an industrial product. Like Rogers said yesterday, we have a lot of talent in Dallas. It’s largely kept in of the local framing of issues and identity by the need to project a conservative, business-friendly atmosphere. Usually equated with anemic artistry. So, to counterbalance the lack of artistic vision of the industrial product, Dallasites dancing in suits to hick music are supplied. Not art, folks. And not a fair representation of Dallas. (Yes, it’s true, we have intellectuals and artists and writers and musicians–and egads, they may engage in progressive views!)

    I’d be satisfied if a disclaimer was inserted at the beginning, something like:

    “The video you are about to view is an industrial product. People dancing in suits were encouraged to do so against their will by producers of this product. Dallasites, in general, do not dance spontaneously at or near tourist destinations. We cannot guarantee this feature as part of your tourist experience. No harming or hiring of actual artists occurred during the production of this video.”

  • Doug

    Um, yeah, that’s the point. It’s meant to attract businesses, not the oh so edgy hipsters who sip their lattes and look down their noses at the bourgeois capitalists who put said latte in their pale, vegan hands.

  • publicnewssense

    Attract what kind of business? Conventions of nitwits? I’ve never had a latte and I’m only a vegetarian (I believe in cheese and eggs)…but, for crying out loud, it’s a tedious video. No smart person is going to watch it if it isn’t required viewing. You click it off about 10 seconds into it. And the wide shots of the mayor make him look like he’s up for the role of Lurch in an Addams Family film. He’s got the delivery skills of Forrest Gump. Tight shots, people. Quick action! Make points, not pauses. And when you have staffers trying to dance and laugh you’re saying to the viewer, “Look, we’re working on a budget and we don’t think you’re worth spending a lot of money on, so we talked these doofuses into doing something that is so stupid we hoped it would pass for cute and charming. Yeah, it didn’t. Hey, how about a JFK tour?”

  • tb

    Fun, huh? Yep, there’s nothing more fun than watching penny-ante feeders at the public trough “be fun.” Oh the humanity!

  • Daniel

    People, Doug’s right — this video isn’t aimed at people who would chortle incredulously at the prominent play given Vanilla Ice, who are easily mortified by forced, pinched whimsy, or who are accustomed to the oh so edgy production values of a Ross Dress For Less commercial.

    It’s aimed at businesspeople, whom we have to thank for coffee.

  • OMG That Was Bad


    5. Hey, when else are you going to see Tom Leppert and Vanilla Ice stylin’ in the same video?

    4. You’ve got enough songs stuck in your head that you can’t erase. There is very little chance that this video will add to that total.

    3. Reminds you of what Kent Rathbun does really well, and it ain’t dancing.

    2. For 4 1/2 minutes, it lets you work out that TMJ problem by keeping your mouth wide open in awe.

    1. Can be shown repeatedly to Al-Qaeda suspects to wean valuable information.

  • Bob

    Uh, Yossarian (if that’s your real name), in the video production field, which includes much of the performing arts production and technical community of Dallas, the word “industrial” is applied to a production that is not meant for the commercial retail market (as in theaters where people buy tickets to view performances, live or filmed) but, rather, means a production that is intended for an audience other than the general public, such as an industry group, a trade group, a marketing organization, and the like. Many of the artists and writers and musicians of whom you speak actually make a substantial portion of their income from the production of these “indutrials”, and are thereby able to create the “art” that you so admire.

    If it were not for the making of these “industrials” in Dallas, the population of artists and writers and musicians (not to mention all the technical people that produce their art) would be far smaller. So you might be grateful for all those “industrials”–most of the artists and writers and musicians that I know certainly are.

  • Bob

    Oh, one more thing–those politicians who were caught dancing in this video are definitely NOT in the community of artists and writers and musicians who make a good portion of their living from “industrials.” Perhaps next time they will leave the dancing to the professionals.

  • Dallius

    The rest of the nation perceives Dallas as an uptight, cold, business city. In additiont to showing what Dallas now has to offer, this video directly attacks Dallas’ reputation by showing people from all walks of life being goofy and having fun. But most of the comments on this blog make me realize that Dallas’ reputation is grounded in reality. How sad.

  • Yossarian

    Whoa. Just having a bit of fun, folks. I get that the video is built on a type of cold calculus of a target demographic and a projected monetary cause and effect. That’s the bottom layer. The in-your-face layer purports to be about showing Dallas as a fun place to have your convention; a destination where you will be staying downtown and will have all kinds of opportunities to enjoy the city.

    On one hand your right, people outside the targeted demographic should not comment; it simply was not made to appeal to them. I think what people are objecting to is the representation–it’s hokum. It comes off as a bureaucrat’s concept of how to sell Dallas through visual appeal, but to people who live here, the cold calculus is showing. And we’ve seen the genre of “Yee-Hawism” all before. And it’s not like we don’t have local talent that could have given it an assist. (FTR, like the dancing but people looked like they were generally uncomfortable. If we could be billed as the city of spontaneously dancing people– because we are–then I would be all for it. Or if a professional choreographer had worked with the folks, that would have been interesting, too. Great images of men in suits with briefcase dancing somewhere out there on the interwebs, it works because it has purpose and an artistic guiding hand.)

    Note to Bob: Understand very well how artists make their money. They can be paid to execute their craft in all kinds of commercial enterprise without being a part of the overall conceptual thing. “We want your craft but not the art and vision, here’s some cash, contract laborer. Go away now, please. Um, no, the buffet is not for you–and leave through the back door.”

  • R

    I loved it, personally. Been around here for 19.5 years, and I just thought it was hilarious. Now if we can get the city parking situation to the level of fun and free style as those city council dance moves, maybe we can attract more business.

  • Jeannine

    The Freeman Company is a discriminatory company that acquired the company I work for about 2 years ago. My company had a very strong “equal benefits” policy that provided equal benefits to same gender couples and their families. However, Freeman took those benefits away when they acquired us. The Freeman Company is a backward business stuck in the past, that will lose great talent if they don’t change their policies soon.