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Landmark, Please Let the Inwood Be the Inwood

By Jason Heid |

My wife has a beef with Mark Cuban. She’s never met him, but she doesn’t care for the man. She holds him personally responsible for what’s happened to the Inwood Theatre over the last several years because his company, 2929 Entertainment, owns Landmark Theatres, which owns the Inwood (and the Magnolia).

She can’t stand flat-screen TVs used unnecessarily as menus at the snack bar. She hates that they don’t issue tickets anymore; they hand you part of a paper receipt as your ticket. (She conveniently ignores that even she likes most of the major renovations that have been made, to the auditoriums and the restrooms.) But the biggest problem, of course, is that what was once the premier art-house in town now more frequently features “family-friendly” dreck. She loves the Inwood, so she hates to see how it has changed.

Well, recently she called the box office to ask what would be playing (she doesn’t have an iPhone), and she had the following exchange with an Inwood employee. I present their conversation in its entirety. Keep in mind that this employee has no previous knowledge of my wife’s thoughts about the Inwood or Mark Cuban:

Box office: Hi. Inwood Theatre box office.

The Mrs.: Hi. Can you tell me what’s playing tomorrow night?

Box office: We’ve got Did You Hear About the Morgans?, the Twilight movie, and Brothers.

The Mrs.: What’s the Morgans?

Box office: It’s the one with Sarah Jessica Parker.

The Mrs.: <audible sigh> Don’t you miss the Inwood being the Inwood?

Box office: Yes. Yes, I do.

The Mrs.: Mark Cuban is evil.

Box office. Yes. Yes, he is.

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