Breaking News: Southwest a Great Place to Work

So Glassdoor.com, a site that lets people share their thoughts about where they work and how much they make, got itself some free press today by releasing its 2010 Best Places to Work. The rankings are based on how users on Glassdoor.com rate their workplaces.

Southwest Airlines comes out on top. It’s the only Dallas-area company in the top 50. This is hardly the first survey to call Southwest a great place to work, but I was surprised to find that the company didn’t rank among even the top 50 on last year’s list. I’d like to think that Southwest made some spectacular changes in the last year that caused it to vault to the top. They might have been the same decisions that led us to name Gary Kelly the D CEO of the Year.

But no, it’s probably just a flawed methodology. Maybe they just pick them out of hats. Then again, it makes sense that Whole Foods (ranked No. 6 last year) would fall (down to No. 48 this year), after all the brouhaha over the Wall Street Journal op-ed written by its CEO.

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