JCPenney Has More Facebook Friends Than You

Slate’s The Big Money site came out today with its list of companies making the best use of social media tools. They call it the Facebook 50, and their judging is based entirely on how each brand is using its Facebook page. (They promise to deliver a “Twitter 12” later this week.)

The North Texas company highest up the list is  (No. 19) JCPenney, which apparently saw its number of Facebook fans rise from 22,000 to 500,000 as soon as it placed some ads through the site. There are two other locals on the list (which is topped by Coca-Cola.) Dr Pepper is No. 38, and Pizza Hut is No. 35. Another company with North Texas roots, Six Flags, came in at No. 40.

D Magazine on Facebook wasn’t eligible for consideration for this year’s list, as the cutoff was pages with at least 200,000 fans. You can help change that by clicking on the “Become a Fan” box on the right side of this blog.

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