Recession Bad For Pizza Hut, Good For Frozen Pies

Addison-based Pizza Hut has seen its sales drop 13 percent in the third quarter. If most their customers are receiving undercooked piles of dough like the Pizza Hut pie I ate a few weeks ago, I’m not surprised.

Apparently, more people really are choosing DiGiornio or buying a frozen Wal-Mart pizza and heating it up. I’d be interested to know whether Pizza Hut’s cheaper “Pizza Mia” option–a clear move to compete with concepts like Pizza Patron— is doing as poorly as the rest of their menu.

Anyway, sales are down, so let’s blame the advertising.

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