Pegasus News to Relaunch With New Name Dec. 1

The managing editor of Pegasus News, Sarah Blaskovich, told me last night that the much-anticipated relaunch of Pegasus News will happen by December 1. She said the site’s staff is furiously working to get the new design up and running, and to expect a soft launch shortly before that date.

The new look and new features will also come with an entirely new name. She wouldn’t tell me what that was, but indicated that it will be something less Dallas-centric than “Pegasus.” Gap Broadcasting purchased the site in January, and their plan is to introduce sites like Pegasus into markets where they already have radio stations (Gap owns 116 around the country). The new name will be something that can be plugged into any market. I asked Sarah if they felt any consternation at having to give up on any brand power that “Pegasus” has gained in the last three years, and she said they do feel like they’ll be starting over in Dallas from that standpoint.

Dallas is by far the largest city on Gap’s map. Pegasus founder Mike Orren has previously said that Shreveport, Tyler, and Yakima (Washington), would be the first of the new markets. Staff in Shreveport has already been hired, and it will be the first to come with the relaunch, according to Sarah. Tyler will be next.

My question: Does a small market like Tyler need a map of drink specials?

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