American Airlines announced today its latest strategy to combat slumping revenues: a social networking site aimed at African-Americans, BlackAtlas.com. The online community’s “travel-expert-at-large” asks: “Do you know where to find Delta Blues in Moscow? How about a Jamaican restaurant in Milan?”
But shouldn’t we travel to escape the bits of culture with which we’re already familiar and to experience something new? Yes, I can see that the idea of listening to the blues in Moscow might sound appealing, but should we be eating Jamaican food in Milan?
Yes, I’m being hypocritical. I once frequented a Mexican restaurant in Budapest.