Southwest Airlines’ Rebound Strategy

Southwest Airlines, once the airline industry’s shining city on a hill, has suffered setbacks lately. They lost the Frontier Airlines deal. Then they were found out for using old parts in their planes. But they apparently remain ahead of the curve when it comes to 21st century communications.

I began this post intending to use Southwest’s Twitter feed to once again point out that I have no idea why anyone finds Twitter appealing. (Best Tweet on Southwest: “Herb Kelleher just honked at me in the HDQ parking lot…I got flustered and dropped my lunchbox. : ))

But instead I found myself spending several minutes figuring out how to enter the Konami code into their Book Travel page. I’d like to say that the reward of my efforts made it all worth it, but I won’t.  Damn your intoxicating allure, social media!

Question to FrontBurner’s Web Overlords: How can we make money using a Konami Code?

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