Thanks to Unfair Park for pointing us to NYTimes writer Judith Dobrzynski, who’s blogged critically about the AT&T/Dallas Center for the Performing Arts naming-rights deal. How come neither AT&T nor the center will disclose how much the transaction is worth? Dobrzynski asks, adding that it “looks suspicious.” She’s right. However, one insider tells us the reticence is not surprising, given the current business and fundraising climate. Even when they’re “doing good,” companies fear being viewed as extravagant in any way these days. So in this case, AT&T probably figures the less said, the better.