How to Get Rich Off the North Texas Super Bowl

Estimates I’ve heard about the direct economic impact of Super Bowl XLV on North Texas range from $300 million to $500 million. How to get yourself a piece of that pie?

The Super Bowl XLV Host Committee will host the first of three scheduled workshops for its Emerging Business Program on Oct. 27 at the Will Rogers Memorial Center in Fort Worth. This program is just for minority- and women-owned businesses that want to find out about the many procurement opportunities leading up to the big game at Cowboys Stadium on Feb. 6, 2011.

But be warned: “The Super Bowl is not the pot of gold at the end of the rainbow,” host committee executive director Tara Green told me she’s been telling organizations all over the region. Don’t count on the Super Bowl funding your retirement plan. So if you’re not already in the porta-pottie business (for example), now is not the time to start investing heavily in hopes of a mighty windfall.

If you own a business and don’t qualify as a minority or a woman, you can still contact the Host Committee about being included on a giant list of vendors that they’ve been adding to since almost the very moment that North Texas was awarded the game in May of 2007.

If you are qualified for the Emerging Business Program, you can register here. Details after the jump:

Event will navigate minority- and women-owned businesses through an informational session on Super Bowl XLV procurement opportunities

NORTH TEXAS (Sept. 30, 2009) — The North Texas Super Bowl XLV Host Committee today announced the first in a series of three workshops designed to educate minority- and women-owned entities on how to pursue Super Bowl-related opportunities. The initial event will take place on Oct. 27 from 2-5 p.m. at the Round Up Inn Ballroom of the Amon G. Carter Jr. Exhibit Hall in the Will Rogers Memorial Center (3401 Lancaster Ave., Fort Worth, TX 76107).

Subsequent workshops in this series will be held in Arlington and Dallas, with times, dates and locations to be announced in October. All three events in this series are offered free of charge. To fully understand the NFL’s procurement process and opportunities offered via its Emerging Business Program, attendance at these events is highly recommended.
Super Bowl XLV will be played in Cowboys Stadium on Feb. 6, 2011.

“This is a great opportunity for those minority- and women-owned businesses interested in bidding on Super Bowl-related contracts to learn about the process,” said Robbie Douglas, the Host Committee’s Director of Business Development. “As we’ve said before, the Host Committee’s number one goal is to ensure that everyone in the North Texas business community knows about the Emerging Business Program. We can’t promise anyone a contract, but we can work to ensure that information saturates North Texas and every North Texas business understands how to participate. This is a great way to open that dialogue.”

The first workshop, entitled “The Game Plan,” will focus on:

· Background information and an NFL overview of the Emerging Business Program

· Presentations by Emerging Business Program Co-Chairs

· An overview of Super Bowl XLV

· North Texas process overview

· A presentation from certification agencies

The NFL Emerging Business Program is designed to provide local minority- and women-owned businesses with the tools to bid for participation in the Super Bowl procurement process. While participation in the program does not guarantee receipt of Super Bowl XLV-related contracts, it is the intention of the NFL and North Texas Super Bowl XLV Host Committee that interested minority- and woman-owned businesses receive information on the Super Bowl procurement process and an introduction to potential purchasing entities.
At last year’s Super Bowl in the Tampa Bay area, 130 minority- and women-owned businesses were awarded roughly $4 million. The major qualification is that the business be owned at least 51 percent by a U.S. citizen who is a woman and/or a minority.

“For an event of the Super Bowl’s magnitude, it just made sense to create a program of this kind, especially once you recognize all that the Super Bowl touches – so many people and so many walks of life,” said Tisha Ford, the NFL’s Manager, Events Business Development. “We are hands on in terms of explaining all the stages of procurement – funding, insurance, all the various different components that may come into play. It’s an exciting process.”

“We want these businesses, no matter how small they think they are, to know they can take this experience beyond that Super Bowl game,” Ford added. “They can be a viable participant in other big events that may come to the North Texas area after the Super Bowl is gone.”