A university-lecturing FBvian has a suggestion for Jim Moroney III of The Dallas Morning News:
I showed your posting to my broadcast management students today as we were discussing media mergers and alliances. One student suggested the DMN (or Star-T) partner with a cable outlet so their subscribers would have access to the paper’s online content as a part of the cable service. Both cable and the paper get paid, subscriber feels he/she is getting added value. Tell Mr. Moroney he can thank my student later. Perhaps with a check.