Jody Dean’s Suggestion For Cowboys Management

Dallas radio vet Jody Dean has a suggestion for management about the giant video board at Cowboys Stadium: Hang a sign on it saying, “Hit sign, win suit.” Dean, the new announcer at the Dallas Cowboys stadium, is only partly joking about the screen, which was hit by an opposing punter a couple of weeks ago, touching off an NFL controversy. Dean is breathing easier in general this week after drawing some rough reviews for his opening-game performance in the announcer role. Saturday night, he contends, he was much better: “This time, I didn’t wet my pants.” But the stadium’s acoustics still need work, he says: “They have a lot of ‘slapback,’ because of all the hard corners. They need to get that mix right.” Meantime, Dean predicts the juice and the buzz surrounding the new stadium–including the controversial video board, pictured here–might be worth an extra couple of touchdowns for the ‘Boys each home game this season. Says Dean: “At a Thursday night client party, Jerry Jones told people, ‘I paid that punter to hit that board!’ ” The Cowboys owner was only kidding–Dean thinks, anyway.