Bill Lively’s Warning To Nonprofit Groups: If You Think You’re ‘Entitled,’ You’re Going To Fail

Fundraising guru Bill Lively has some words of warning for DFW nonprofit groups. Just resting on your laurels as do-gooders, the message goes, ain’t gonna cut it anymore. Organizations that depend on a spirit of entitlement–‘We are noble, we deserve, they should give’–“will fail, and probably should fail,” Lively says. “It’s a new world, and if you don’t have accountability and efficiency, you can’t defend your position.” Lively, who’s raised big bucks for everything from the Dallas Center for the Performing Arts to Super Bowl XLV, makes the comments in a frank Q&A in the new issue of D CEO magazine.