Dallas Firm Tries To Fix San Diego Union

DeWolff, Boberg & Associates, a Dallas management consultancy, has been hired to study “process improvement” and provide “greater efficiency” for the newspaper. As if those were its problems.

DeWolff’s case studies on its web site include a biotech company, a steel mill, a call center, and a building materials provider. If you think that Platinum Equity, the new owners of the Union, has just signalled to its investors and the market that it doesn’t have the slightest idea of what it is doing, raise your hand.

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