Hospital Twitters: PR Stunt Or Great Leap Forward?

To date, most Twitter feeds sound something like this: “Eating Cheerios with beer from last night. Tastes awesome.” So, I guess it’s great that Children’s Medical Center Dallas made a PR splash twittering updates to thousands of people about a 3-year-old’s kidney transplant. But hey, whatever happened to the medical community’s vaunted HIPAA (read: privacy) concerns? Ever try to get a hospital to cough up just one detail about a patient you’re not related to? While these parents gave their consent, sure, Children’s Great Leap Forward still seems contradictory, and a little bizarre.

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