Friday, March 29, 2024 Mar 29, 2024
58° F Dallas, TX
Advertisement
Media

News Circ Down 10%: Why That’s Good

By |

Newspaper circulation would seem to be in a free fall, if you just took the numbers at face value. But don’t.

In the year just past, the News increased prices 100% in single-copy daily, 33% in Sunday and 17% in home subscriptions. As a result, it took in $10 million more in circulation revenue. The newspaper is doing exactly what it should be doing: dumping marginal readers and zeroing in on a quality audience willing to pay top dollar for the product. My compliments to Jim Moroney. It’s a tough time to effect such a strategy — but it is also the right time.

Related Articles

Image
Arts & Entertainment

Here’s Who Is Coming to Dallas This Weekend: March 28-31

It's going to be a gorgeous weekend. Pencil in some live music in between those egg hunts and brunches.
Image
Arts & Entertainment

Arlington Museum of Art Debuts Two Must-See Nature-Inspired Additions

The chill of the Arctic Circle and a futuristic digital archive mark the grand opening of the Arlington Museum of Art’s new location.
By Brett Grega
Image
Arts & Entertainment

An Award-Winning SXSW Short Gave a Dallas Filmmaker an Outlet for Her Grief

Sara Nimeh balances humor and poignancy in a coming-of-age drama inspired by her childhood memories.
By Todd Jorgenson
Advertisement