Dear Mr. Matt Moss: Today I received not one, but two FedEx packages from you. Both were sent standard overnight from your Lake Forest, California, location. Each package contained the same promotional materials, informing me of the new N3L Optics store soon to open in NorthPark. Each package contained the same press release, wherein N3L Optics senior VP Kendra Reichenau was quoted as saying, “N3L is committed to educating each customer on the benefits of performance optics.” Each package extolled the greatness of N3L’s “smart mirror” and its “Newton immersive display” and its “custom fit station.”
Here’s the thing, Mr. Moss. And I’m betting you can see where I’m headed with this. I don’t care.
In the future, try the good folks at ShopTalk. Pick one person. Say, Sarah Eveans. Or Stephanie Quadri. But pick just one. And then send the FedEx to her, maybe with a personal note. Just a quick one. “Hey, Steph, I saw that post you put up about Jellies. I used to wear those, too! Check out our sunglasses!” Something like that.