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Huffington Post Value Reconfigured

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Not long ago, a $200 million valuation for Huffington Post sent eyebrows a’raising ’round these parts and elsewhere. Ad Age‘s Simon Dumenco debunked that figure yesterday, placing it closer to $2 million. Elizabeth Spiers has a tidy explanation for how the larger figure came about, too. (“Step 1. Lick finger. Step 2. Stick finger in air …”) I guess the estimation of a blog’s worth isn’t what it used to be.

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