Last we left, I puzzled over how the makers of Dr Pepper thought they could sell Dr Pepper to both the “Frazier” “Frasier” crowd and the “90210” posse. Now, in the February issue of D CEO, comes Spencer Michlin with his behind-the-scenes story of how Dr Pepper reunited Kelsey Grammer, Lilith (Bebe Neuwirth) and “Frazier” “Frasier” writer Christopher Lloyd for the TV spot. What “doctor” will be featured next by the Pepper People? I’m hoping for this one, who would certainly use the Plano-based soft drink to wash down a handful of prescription whatevers.
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