We just got our new Mendelsohn demographic study of our subscribers. The numbers below show the demos from 1995 2005 compared to 2008.
Average household income: was $227,400; now $344,000
Average net worth: was $1.2 million; now $1.7 million
Own their own residence: was 88.6%; now 91.5%
Average home value: was $420,000; now $540,600
Female: was 71.4%; now 65.6%
Of course, these numbers probably all changed in the last two weeks. But there you have it. We have some of the wealthiest subscribers of any magazine in the country (ed: please fact check). And to what do I attribute these numbers? Zac Crain, of course.