Talk Radio Station Debuts, And It’s Not Right Wing

Will DFW support a progressive talk-radio station? The folks at Rational Radio 1360 AM are betting half a million bucks that it will. Their new station, owned by Fort Worth’s David Clifton, boasts a lineup including left-wing talkers Ed Schultz, Bill Press, Stephanie Miller and one Jack E Jett. (FrontBurner comments readers may recognize Jett.) Station Manager Jack Bishop says 1360 has learned from the mistakes of the now-defunct Air America affiliate KXEB-AM here, which suffered from a weak signal (1,000 watts) and a problematic sales strategy. 1360’s got 50,000 watts, Bishop contends, plus a sales staff that could reach six or seven over time. Says Bishop: “We hope to kiss a pig.”