Re: When the Going Gets Tough … Start a Magazine!

Wick, Texas Magazine ain’t the only startup you can look forward to. Coming in October, you’ll get the Dallas version of THE Magazine (not to be confused with The Magazine). THE is based in Santa Fe, where the monthly has had success covering the gallery scene. The Dallas office will consist of one editor and a couple salespeople. Also, from what I’ve been told, the marketing people have quickly learned how to pronounce the name of their own magazine when calling on Dallas people. When they said they were calling from “thee magazine,” people were hearing “dee magazine” and getting confused. Now they are referring to it as “thu magazine.” Good luck with that!

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Comments

7 responses to “Re: When the Going Gets Tough … Start a Magazine!”

  1. LOC says:

    Sounds like a case for Don Templin and friends!

  2. drew says:

    Doesn’t even sound worthy of uploading to Mygazines.com.

  3. REA says:

    This is THE most uninteresting FB post today (so far).

  4. Rawlins says:

    Gosh, and only last week it was jalapenos infected with Salmonella Saintpaul that we were warned to avoid.

    Meanwhile I mistakenly thought that at this stage in 2008 one might liken yearning to open a new restaurant or starting a new magazine to coveting psoriasis or welcoming malaria. But hey. I’m looking into tar salve stocks and quinine futures! Pass the absinthe.

  5. glenn hunter says:

    They’ll have a tough go. THE is prototypical Santa Fe, with all the pseudo-intellectual pretentiousness that can imply. On the other hand, the mag’s founder is savvy and hard-charging. Outside of art dealer Gerald Peters and some Dallas collectors, there doesn’t seem like much synergy between the two markets.

  6. Prison Mike says:

    Reading is such a beating.

  7. ROJ says:

    did we ever figure out that damn April fool’s prank H?