Here’s a funny (but serious) explanation of why Gordon Keith is not funny. As in:
This is not necessarily Gordon Keith’s fault, as the massive popularity of “non-jokes” is undeniable. Non-jokes are seemingly harmless viruses that destroy true comedic workmanship and place all blame at the feet of the audience. If you fail to laugh at a non-joke, then it is your fault because you did not “get it.” The inherent problem with this is that without a proper set-up, turn, and punchline, there is nothing to get.