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Media

The Latest Threat To Magazines

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If the Internet doesn’t kill magazine publishing, magazine publishing will kill magazine publishing. MagCloud is a print-on-demand, do-it-yourself service (so it isn’t technically do-it-yourself) that allows ordinary, otherwise non-media people to upload .pdf pages and then turn those pages into a magazine. The gist:

It costs you nothing to upload a magazine. The base cost of buying a magazine costs about 20 cents per page, plus shipping ($1.40 per copy up to nine copies; $13 for a box that can hold 100 magazines). Magazines are printed, full-color, on 80-lb. paper stock and saddle-stitched.

The creator of the magazine can then set the price per issue, earning all proceeds above the base price per issue. Individuals can sign up for a free account during the beta period, while publishers can request an invite to the site.

Folio has more. So on the one hand, it’s just old-school ‘zines with better distribution and higher quality. On the other hand: murmur.

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