OK, so local taxpayers could be asked to underwrite up to $750 million for a new Parkland Hospital. Ouch. How about easing the burden a bit by selling “naming rights” to the thing? (After all, Jerry Jones might get $1 billion over time for the right to name the new Cowboys stadium in Arlington.) Only thing is, you’d have to be a little sensitive about which outfit wins the bidding; here’s guessing “Smith & Wesson Memorial Hospital” won’t fly.