You remember the :CueCat, right? It was the ridiculously expensive, Belo-backed, barcode-reading gadget from 2001 that was roundly mocked nationwide. (The Wall Street Journal‘s Walt Mossberg said of it, “For now, the :CueCat isn’t worth installing and using, even though it’s available free of charge.”) If you don’t, just realize it was a really bad idea.
Which apparently isn’t stopping Google, the company that owns us all, from trying to put barcodes in newspapers. And who am I to call them dumb? I use Gmail, iGoogle, Google Calendar, and Google Reader. I’m sure I’ll be scanning my Bill Addison reviews by spring.