Geeze. The HLYS chart is a thing of ugliness this morning, indeed. The stock is tanking because the company sold too many of its shoes to retailers for back-to-school season. And apparently kids aren’t buying the shoes to go back to school. Here’s my own personal analysis that confirms the company is in trouble:
My 8-year-old son digs Heelys. On our family vacation last week, during a two-hour wait at the Cleveland airport, he terrorized that place on his Heelys to the point where I think the NSA now has him on a watch list. That’s why Heelys have jumped the shark. Because if my son has it, it’s passÃ©. He’s generally at least three years behind the trends. This is my fault. I’m an evil, miserly father. I never buy him trendy stuff. I never had it as a kid, so why should he? The kid only just got a GameCube last Christmas, six years after it debuted. I figure he’ll be playing a Wii by 2012 at the earliest. And by then, it’ll be out of favor, too — just like Heelys are now.