Geeze. The HLYS chart is a thing of ugliness this morning, indeed. The stock is tanking because the company sold too many of its shoes to retailers for back-to-school season. And apparently kids aren’t buying the shoes to go back to school. Here’s my own personal analysis that confirms the company is in trouble:
My 8-year-old son digs Heelys. On our family vacation last week, during a two-hour wait at the Cleveland airport, he terrorized that place on his Heelys to the point where I think the NSA now has him on a watch list. That’s why Heelys have jumped the shark. Because if my son has it, it’s passé. He’s generally at least three years behind the trends. This is my fault. I’m an evil, miserly father. I never buy him trendy stuff. I never had it as a kid, so why should he? The kid only just got a GameCube last Christmas, six years after it debuted. I figure he’ll be playing a Wii by 2012 at the earliest. And by then, it’ll be out of favor, too — just like Heelys are now.
