Commuters who drive southbound on Central may recognize the billboard at left. It’s near the Knox-Henderson exit and is designed to get Mustang fans hyped for the upcoming season. (I am.) My qualm is not with the message: “We don’t tailgate. We boulevard.” It is not with the relatively new helmet design. (I’m still nostalgic for the old-school Pony Express days’ design.) No, I’m most confused by the arrow in the lower-righthand corner. It seems to be pointing up. As in, straight ahead. As in, “Hey, if you just keeping driving straight, you’ll get there.” Except the billboard is located past Gerald Ford Stadium for the drivers who can see it. The arrow needs to be a u-turn, or the billboard needs to be facing the other direction. Am I missing something?
Update: A couple of enthusiastic FrontBurnervians say the arrow signifies “Pony Up!” If so, I support the message but not the means. So it’s part of an ad campaign. Fine. But when you go putting arrows on billboards, people think you’re giving directions.
