NEIMAN MARCUS GOES YOUNG(ER)

Good story in today’s WSJ that I’m surprised Paul hasn’t linked yet. Non-subscribers only get this taste, but I’ll give you a little more. Seems Neiman Marcus, which is still rumored to go public, though CEO Burton Tansky wouldn’t comment, nor would the two private-equity firms who own it, is making a foray into contemporary clothes, with a store called Cusp. Whereas the Neiman Marcus shopper is in her 50s, Cusp will go for those in their 20s and 30s. There are only three Cusp retail locations, but NM execs want to have about 70 or 75, compared to the 38 Neiman Marcus stores. Of course, Cusp also has a big Web presence. The concern for Cusp is a) finding its place in an already crowded market and b) not cannibalizing the higher-end Neiman Marcus clientele.

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